Crowdsourcing

(From Wikipedia)The term "crowdsourcing" is a neologistic portmanteau of "crowd" and "outsourcing," first coined by Jeff Howe in a June 2006 Wired magazine article "The Rise of Crowdsourcing".[2][3] Howe explains that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished. Companies are then able to take advantage of the talent of the public, and Howe states that "It’s not outsourcing; it’s crowdsourcing."